Veteran automotive professional Murat Mulayim takes ownership of the Danforth Road location as Superior Tire & Auto expands its owner-operated franchise network.
TORONTO, Sept. 15, 2026 /CNW/ — Superior Tire & Auto has transitioned its corporate location at 395 A Danforth Road to an owner-operated franchise model, marking the first addition of a new franchisee location to the network in more than 15 years. This development signals a strategic evolution for the brand as it strengthens its Scarborough operations. Detailed service information and appointment scheduling are available at https://superiortire.ca/locations/danforth/
New owner-operator Murat Mulayim assumes leadership of the facility with 30 years of experience spanning four continents. His background in the tire, automotive, and retail sectors informs a localized approach to service management and technical staffing, ensuring the facility meets rigorous performance standards.
“This shop is built around three things: customer service, competitive offerings, and convenience,” said Mulayim. “Those aren’t slogans; they are the standard I hold every visit to. Customers should leave knowing exactly what was done to their vehicle, why it mattered, and that the price was fair. As a team, we provide a safe and smooth drive regardless of the vehicle’s make, model, or year.”
Comprehensive automotive repair and maintenance services. The Danforth location offers end-to-end mechanical and tire services to ensure vehicle safety and performance:
- Tire Sales and Precision Care: Inventory of major brands, precision balancing, flat repairs, and seasonal tire storage.
- Mechanical Systems: Advanced engine diagnostics, brakes, suspension, steering, and exhaust repair.
- Routine Maintenance: Oil changes, fluid flushes, battery testing, and manufacturer-scheduled maintenance intervals.
- Safety and Alignment: Use of digital alignment equipment to ensure driver safety and maximize tire longevity.
“The franchising of our Danforth Road location represents a significant milestone for Superior Tire & Auto,” said Matthew Benson.” The transition to an owner-operated facility ensures that clients continue to receive high-caliber automotive services, backed by Murat’s extensive international expertise.”
Superior Tire & Auto Established in 1942, Superior Tire & Auto is a premier Canadian automotive service and tire retail banner operating under Auto Service Group. Known for combining local, independent owner-operator service with the backing of a major industry network, Superior Tire & Auto provides complete automotive maintenance, mechanical repairs, and brand-name tires to keep Canadian drivers safely on the road. For more information, visit www.superiortire.ca
Auto Service Group is a leading auto repair shop network operating throughout Southwest Ontario, from Peterborough to Sarnia. The network boasts 28 locations, 20 of which operate as corporate-owned locations, through 6 different brands including The Mufflerman, EuroMechanic and Fleet Specialties, Sil’s, 4 Aces as well as 8 franchised locations under the Superior Tire & Auto brand. For more information, visit www.autoservicegroup.com/
Media Contacts:
Matthew Benson | Vice President, Franchise and Business Development, The Auto Service Group: matt.benson@autoservicegroup.com
Glenn Gatcliffe | Chair and Director, The Auto Service Group: glenn.gatcliffe@autoservicegroup.com